Mark Grossman Talks Price Disparity in Radiology Business Journal
March 2012 - Radiology Business Journal's (RBJ) February/March 2012 cover story highlights the price disparity and price transparency issues plaguing the medical imaging market. Interviewing some of medical imaging's "top players", the article discusses how the effects of outpatient reimbursement cuts and widespread price disparity have left the imaging marketplace in disarray, with insurers enlisting patients to become instant price shoppers for medical imaging services.
Mark Grossman, ProScan Imaging Chief Operating Officer, is featured in the piece commenting on how the marketplace is readily changing with new insurance provider supported programs, such as the newly launched Anthem Radiology Imaging Shopper - a program that directs patients to high-quality, low-cost alternatives for medical imaging needs.
Many Insurers recognize that there is a disparity in the cost of imaging at hospital-based facilities and free-standing facilities. "Within the Cincinnati market, a CT exam of the abdomen and pelvis with and without contrast, the hospital charge range is $1,557 to $2,098; the ProScan Imaging price is $413," comments Grossman. "We need to educate consumers proactively so that when they're put in the position of needing an advanced imaging test, they understand they have high-quality, lower-cost options."
To read the complete Radiology Business Journal article featuring Grossman, click here.
To download the article in a PDF, click here.
To read more about the Anthem Radiology Imaging Shopper Program, click here.
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